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From my fiancee, What do you call a pirate who's willing to die for their beliefs? A M-ARRR-tyrrrr...

Ok, enough Talk Like A Pirate Day. Today's cool links delve into some basics about why maintaining and updating your company web site is good for your business, and why having an old-school site that hasn't been touched in years only makes you look at best unprofessional, at worst ridiculous.

• Accessibility In Suit And Tie - Designing a site to work on multiple browsers for the widest possible audience is not only good stewardship, but it's smart business. By using a Standard's-based approach with your web site, you can increase your traffic and attract more business.
• High hopes for high tech - Rotary Club International recently redesigned their web site. This article is a good primer for those who may not be familiar with current web trends and want to know how a group such as the Rotary Club has incorporated things like blogs and RSS feeds into their site design and how that's helped them communicate to their members more effectively.
• Rotary Club - Editor's page (April 2008) - The editor of the Rotarian (a publication by the Rotary Club) opines on the redesign of their site.
• Tech talk - Only one more Rotary Club link, I swear! This is a breakdown of changes on the Rotary Club's site.
• Do Business Leaders Need to Know HTML? - A discussion on whether or not business leaders need to know HTML. My answer? They only need to know as much about web site design as they do about their product, accounting, HR, and everything else that goes into running a business: enough to make an informed decision. Anything extra is just icing on the cake.
• How HTML 5 Is Already Changing the Web - A link for the developers in the room. This is an article that appeared on Webmonkey about some of the HTML5 features that are already being implemented in modern-day web browsers.